Today we are witnessing the early, turbulent days of a revolution as significant as any other in human history.  A new medium of human communications is emerging, one that may prove to surpass all previous revolutions - the printing press, the telephone, the television - in its impact on our economic and social life.  The computer is expanding from a tool for information management to a tool for communications.  Interactive multimedia and the so-called information highway, and its exemplar the Internet, are enabling a new economy based on the networking of human intelligence.  In this digital economy, individuals and enterprises create wealth by applying knowledge, networked human intelligence and effort to manufacturing and services.  In the digital frontier of this economy, the players, dynamics, rules and requirements for survival and success are all changing. 

Such a shift in economic and social relationships has occurred only a handful of times before, changing the basic assumptions regarding what constitutes economic activity.  It is causing every company to think far 
beyond the likes of "reengineering" to transform itself.  A new enterprise is emerging - the internetworked business - which is as different from the corporation of the twentieth century as the latter was from the feudal 
craft shop.  There are a dozen themes which differentiate this new economy from the old and which will cause all companies to change their view of strategy. 

Don Tapscott, an international authority and author of six books, including the bestseller, THE DIGITAL ECONOMY:  Promise and Peril in the Age of Networked Intelligence, takes a look at how the new media is radically changing the operation of businesses, the nature of the economy, and the future of our society.  He will also be sharing insights from his new book, GROWING UP DIGITAL:  The Rise of the Net Generation,  regarding how the Net Generation is  beginning to transform the nature of the firm, marketing, brand and the economy as a whole.